SOLO AUTO SPACE CENTER DENGAN PENEKANAN EKSPRESI KOMUNIKATIF PADA BANGUNAN

Abstract

Solo Auto Space Center with an emphasis on building communicative expression is a container in which there are a variety of automotive activities, including information, promotion, marketing, services, and activities of auto event along with complete facilities supporting these activities. This container intended to meet the needs of automotive experience into one container buildings in the city of Solo. Design problems that arise are how to plan and design the building Solo Auto Space Center that can accommodate a variety of activities with the automotive building communicative expression. Communicative building will lead to a response through the ability of its design in the "talk" to the people who see or feel the presence of the building. By using the metaphor, the relationship between the design of the user response will shape perception revealed by the meaning contained and displayed by the building, so the building communicative expression conveyed. Communicative concept is realized through the metaphor of the roof shape and form of the building that expresses the body of the car; expression of color, and ornament applied to the appearance of the building, as well as the application of a symbol in the logo and sculpture building Solo Auto Space Center.